Job Description

Job Description

Why This Role Matters

The Vice President of Sales and Marketing will lead sales and marketing strategy for private-duty home care operations. This executive will manage and mentor Area Sales Directors, build relationships with key referral sources, develop new revenue opportunities, and drive measurable growth against company sales objectives.

How You'll Contribute

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• Develop, maintain, execute, and report on sales and marketing strategies and plans for private-duty home care operations.
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• Lead, motivate, incentivize, mentor, and evaluate the sales team, including Area Sales Directors, to achieve sales goals.
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• Develop and implement sales management and training programs.
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• Build and maintain relationships with key referral sources, including physicians, hospitals, case managers, discharge planners, social workers, and related medical organizations.
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• Create written marketing plans with measurable objectives and monthly reporting on achieved and unmet goals.
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• Identify and pursue future business opportunities while expanding current business relationships and revenue streams.
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• Support the development of new revenue-stream programs and lead sales execution for those initiatives.
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• Travel up to 60% or more as needed to meet sales goals.
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What Makes You a Great Fit

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• Bachelor’s degree required; master’s degree preferred.
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• At least five years of healthcare marketing management experience, preferably within home care operations.
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• Experience calling on physicians, hospitals, case managers, discharge planners, social workers, and other healthcare referral sources.
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• Demonstrated in-home care marketing prospecting experience, with the ability to market aggressively and engage customers and the community tactfully.
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• Ability to clearly articulate the value of broad, comprehensive home health care service offerings.
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• Ability to promptly bring relationships and prospective clients to the agency.
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• Proven leadership and change-management skills.
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• Excellent verbal and written communication skills.
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• Strong organizational and time-management skills.
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• Basic Microsoft Office skills.
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• Current driver’s license in good standing.
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• Reliable transportation and auto liability insurance.
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• Ability to sit, stand, and walk as required and remain calm and courteous in stressful situations.
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• Ability to work under pressure and meet deadlines and agency needs.
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